As organisations realise the value of reducing carbon footprint and minimising waste, their events are increasingly focussing on sustainability. In fact, sustainable event management is taking precedence and gradually becoming the benchmark in the events industry.

At Global Event Management Group, we firmly emphasise the importance of event sustainability to our clients and have adopted numerous measures to make our events nature-friendly.

Our event management experience spans decades and during this time we have organised a range of events – from conferences, exhibitions and reveals to teambuilding, festivals, concerts and much more. When it comes to making events sustainable and eco-friendly, the main challenge is to have all the stakeholders on board; right from the organisers, clients and contractors to the venues, suppliers, sub-contractors and governmental departments, everyone must understand what’s required.

 

Top 3 Barriers To Event Sustainability… and how to overcome them.

 

  1. Stakeholders don’t see the value of going green.

Although sustainability and eco-friendly practices feature prominently in CSR programs of most companies nowadays, when it comes to senior stakeholders and procurement departments, there’s always a discussion on the monetary value of green events. A good way to overcome this is by highlighting the positive impact of a green event on the company’s brand image. A well-organised green event is a great advertisement for the company and could be a talking-point in the PR circles – something that cannot be measured only in monetary value.

  1. Green events cost more.

A common perception is that green events are much more expensive to organise than normal events. This is not entirely true. While organic, biodegradable and recycled materials do cost more, the difference is not that significant and the materials are of much better quality. So in essence, green events are just better quality events.

  1. The entire supply chain is not green.

An event cannot be classified as sustainable or nature-friendly if the sustainability practices are not followed throughout the entire supply chain. At no level – whether it’s the venue, the suppliers, the contractors, or the sub-contractors – should there be any negative impact on the environment from the practices and materials involved. This can be taken care of simply by looking around for suppliers who follow sustainability standards. Nowadays it’s easy to source eco-friendly materials as the number of suppliers has increased significantly compared to the last decade.

If you’d like to share your experiences and thoughts about sustainable event management with us, we would love to hear from you. Get in touch with us at marketing@geventm.com.

Recommended Posts