Budweiser

Challenge:

Provide a unique bar area at the Rugby World Cup Sevens in Dubai for Budweiser.

Idea:

Vivid inflatable structures had just launched in the Middle East and therefore were the ideal solution for a unique bar, as they were yet to be seen by the party goers in the region. The Vivid lounge had a full schedule of entertainment planned across the entire weekend; and the unique looking structure attracted people from across the whole stadium. The lounge was a hub of activity yet it also was an ideal location to chill out and relax away from the heat of the Middle Eastern Sun.

Results:

Over 400 party goers at the Rugby World Cup Sevens enjoyed the Vivid inflatable lounge. The organiser of the event, Guy Martin from Promoseven was delighted with the lounge stating “Vivid inflatable structures provided the perfect venue”. The Vivid lounge also attracted coverage in a variety of publications.