BMW

Challenge:

To create awareness of the new Global BMW ‘Joy brand campaign.

Insight:

Our goal was to create a media buzz and generate consumer attention of the new BMW ‘Joy’ Campaign through experiential activities based around the inaugural Abu Dhabi F1 Grand Prix.

Idea:

All marketing activities and experiential activities needed to create ‘Joy’ amongst consumers and strengthen the relationship between BMW and motor sport fans, car owners and the general public during the Abu Dhabi Grand Prix weekend

Results:

TMEI won the pitch through a variety of visually spectacular and press generating events, stunts and activities including the creation of a BMW speedboat car, a branded billboard truck releasing floating logos, forehead ads, branded windscreen shields and protective ear muffs, and creating a BMW branded ‘race track’ in one of the busiest city car parks.