HSBC

Challenge:

Create the perfect travel companion

Insight:

HSBC Premier is the bank’s exclusive service offering customer’s globally linked-up banking wherever they are in the world. HSBC has a dominant presence in the world’s leading airports, our task was to turn this two dimensional presence into a living, breathing experience.

Idea:

Travellers to Heathrow London’s Terminal 1 were invited to enter a specially designed area reflecting the brand values of HSBC Premier.

Each visitor was presented with an empty magazine cover and then invited to browse a specially commissioned selection of 32 loose-leaf articles. From these they could edit and create their very own bespoke magazine, which was then bound for them, on the spot, ready to take on their journey. Reflecting HSBC Premier’s offering, the articles were commissioned from writers across the globe. Journalists, trend forecasters, comedians and sports writers contributed a huge range of fascinating material. Internationally renowned personalities such as Elizabeth Hurley, Bjorn Borg, Jamie Oliver, Dougray Scott and Kevin MacDonald, also contributed articles revealing their own personal insights.

Have a browse through them yourself at http://www.perfecttravelcompanion.info

Results:

Over a two week period, 7,154 travellers visited the site with 2,030 unique magazines created.

HSBC
Cunning lands at Heathrow

WWAV Media
Sin City Party

NYC & Co
Just Ask the Locals