L’Oreal

Challenge:

Creating a branded consumer roadshow for Revitalift.

Insight:

To re-launch L’Oreal Revitalift in the Middle East and raise brand awareness amongst consumers of competitor products.

Idea:

Targeted brand activity in all product distribution sectors from high end department stores to supermarkets.

Results:

Activities included creating a branded L’Oreal ‘Oasis’ for product displays, a mobile Revitalift Retreat, beach ‘Shade’ billboards and beach side activities.