Zenith Optimedia

Challenge:

In one of the biggest media pitches of 2009, Lloyds TSB had narrowed down the final potential candidates for their £72 million + media account to four agencies. GEM's was to create a brand synergy between Zenith Optimedia head office and pitch room, with the Lloyds TSB and HBOS brands, and ultimately with the presentation itself.

Idea:

GEM created the brand and theme strategy for the head office along with creating customised AV units for the pitch room, thematic lighting, artwork, catering and event management.

Results:

ZenithOptimedia is currently shortlisted to the final two agencies along with Mediacom, and received coverage of the presentation in a variety of trade publications and websites.