Global Event Management Group organised and managed a 12-day activation for the Festive Season at Yas Mall, Abu Dhabi from 16th to 27th December, 2016.
The GEM team created a spectacular festive experience packed with the following unique experiences:
• Festive-themed mall decoration
• A 12m tall Festive Tree
• A Snow Fight Zone
• Roaming Elves and Father Christmas
• Festive Fantasy: A magical stage show where the Toymakers toys came to life – including the Sugar Plum Fairy, the Soldier, the Tap Dancing Penguins, the Beautiful Skaters and the Jumping Jacks.
The Festive Season event managed to generate high footfall at the mall, delivered a memorable experience to visitors and supported the mall’s fashion retailers, positioning Yas Mall as one of the leading shopping destinations in the UAE.