18-year-old Grant Kessler took the internet by storm at the start of the year showing up at an Ohio Hospital to meet his new-born niece, dressed head to toe in a full suit with a tie clip and pocket square. Why? Because first impressions matter…simple!

As the saying goes ‘you never get a second chance to make a good first impression!’. Your first impression influences others’ perception of you, and usually a bad first impression can be difficult to undo.

When it comes to businesses, first impressions determine how potential customers / clients see your brand and the value of what you have to offer. In addition to creating tailored propositions for your audience, your brand must make a lasting first impression if you are to develop high levels of brand recognition and brand loyalty.

When purchase decisions are made in split seconds, a first impression can determine whether your target audience chooses you or goes to your competitor!

Live events, exhibitions and experiential marketing campaigns are often platforms where you offer your target audience a first peek into the look, feel and personality of your brand. Ensuring you make a lasting first impression here will go a long way in determining how your brand is perceived and consequently valued by others.

Be creative, engaging and interesting when it comes to events, and your brand will reap the rewards. How? Take a look at our events portfolio to see what we’ve been able to achieve for brands across the Middle-East.

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