Exhibitions are all about showcasing what you can do and those who are more innovative and adaptive tend to be the favorites on the show floor, particularly if it’s something that hasn’t been seen before. As technology advances, so do the expectations of attendees and therefore in order to stand out, you need to look to the future and evolve!

With the launch of Insomnia Dubai next year, we are gearing up for exhibitor gaming stands that are going to blow our (and your) minds. Take a peek into the future with some of these stand concepts to give inspiration and ideas of where the exhibition booths of tomorrow could be heading.

1. Interesting product display

Montblanc’s booth at SIHH 2018 (the trade show for the world’s major watch brands) created an immersive experience that told the story of watchmaking and shared with guests the inspiration behind their latest 2018 collections.

2. Realistic exhibition stand design

If you want someone to really get a feel for your products, why not create the exact space they might be used in? Create a “pop up” experience that looks and feels like a living room, kitchen, school or office – whichever environment is best to show off your products and help people to buy into why they’re worth their price tag. This is what luxury office equipment brand Arper did at Salone del Mobile 2017 with this simulated office environment.

3. An interactive exhibition stand design

Rather than doing a standard retrospective to celebrate a decade of business, design studio Snarkitecture created this exhibition “fun house” which included a kidney-shaped ball pit and a model house.

This interactive design gives visitors a reason to spend longer on the stand, increasing dwell time, and making sure everyone remembers your business. Interactive features like ball pits, or exhibits that can be explored or walked around, help engage lots of different visitor senses which will make your brand stand out amongst a sea of competitors. Interactive features are also often very “instagrammable” which means your exhibition won’t just stand still, it’ll travel across social media and engage a much wider audience!

4. Colour themed exhibition stand designs

The Store pop-up shop at showUP is a great example of using striking colour in order to captivate passers-by with your exhibition stand design. This approach to colour, ensures the display grabs attention and makes people pause to find out more.

5. Digital exhibition stand design

2LK created this 100-million-pixel LED digital wall for Intel, dubbed the “Wonderwall”. The digital screen displayed presentations and had motion sensor capability, so both presenters and visitors could engage with it and cause effects across the screen throughout the show.

6. Lighted exhibition stand designs

Clever lighting can turn a run-of-the-mill trade show stand into a stunning one. Using coloured LEDs you can change the entire look and feel of your stand at the touch of a button. Meanwhile, you can attract attention with retro neon signs, strings of festoon lights, or giant light bulb letters.

7. Immersive exhibition stands

Wasserman created this stand design journey for visitors to experience Bombay Sapphire gin. Guests were invited upon the Laverstoke Express. Once visitors were inside the train they experienced different dishes to taste, a projection of moving images, music, lighting and even fragrance to represent different botanical locations.

When Take-Two Interactive Software Inc. (2K) planned its exhibit for the E3 expo, it wanted to transport attendees to the shady setting of its “Mafia III” video game, which takes place in a raucous New Orleans-inspired city called New Bordeaux.

8. Brand box

Creating immersion like this is a cool way to integrate your brand and avoid having it diluted by others. The exclusivity created by this box makes curious minds want to peer inside and walk through.

9. Art gallery/museum

The Riga Motor Museum have used illuminated graphic displays in unconventional ways in their new permanent exhibition. The display provides context to the cars on display, with a brick-style graphic applied, to which a projection of the car is played. We love how displays of different sizes and angles have been combined to simulate a crash, or a cracked windscreen – again providing context surrounding the car in front of the display, but also an engaging focal point.

Transforming an art gallery into a temporary studio, Nike showcased the use of dynamic graphics in combination to create a stunning environment.

10. Textured exhibition booths

The Hedge Gallery space was all about contrast. By juxtaposing unusual materials such as steel and straw, the modern elements on display are highlighted and the tactile dimension is showcased. The rawness of the hay contrasts with the sleekness of the decor. By entering the fittingly named Straw Gallery, the participant is immediately surrounded by a quiet and calm atmosphere, especially with the acoustics of the straw walls.


A trade show stand is the perfect opportunity to showcase your brand’s creativity, so don’t just turn up with a few retractable banner stands. Even if budget is an issue, you can make a big impact with colour, lights and a few feature pieces of decor that you might even be able to borrow from home! With some creativity and planning you can create the perfect exhibition stand design to connect with your audience and get people talking about your brand.

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