Do you ever struggle to think of new event ideas, or reinvent the attendee experience to keep it fresh and new?
These days it’s all about creating an event that’s truly unique and engaging. Experiential marketing is all about creating a unique and creatively branded way for customers to truly experience a brand and build a long-term relationship. In order to effectively do that, you need to think outside of the box. Event attendees want experiences that’ll sweep them off their feet. As an event manager, we know you do too. To help you along, we’ve compiled 13 unique event ideas you can borrow from to help inspire your next great event.
Hide Clues Around Your City
Puzzle events, like escape rooms and scavenger hunts are growing in popularity, so this is a perfect time to start your very own! Get inspired by Hidden City and create your own treasure hunt around your town or city.
The New Photo Booth
Photo booths are hardly new, but they are fun, and provide guests with a nice souvenir of the event, which should be branded and sharable and tagged as much as it can be. One of the more recent iterations is the gif photo booth, which can produce both branded prints and an animated gif that’s almost impossible not to share.
And don’t forget selfies. You need to provide a backdrop that demands a selfie. Do you have talent or a personality that can donate time to drive photos? Give people a reason to capture and share a moment, and make your hashtag easy to write or integrate some branding into the scene.
Get Up Close and Personal with Performances
If you’re showcasing performers such as dancers, gymnasts, stilt-walkers, aerialists, etc., consider integrating their work into the crowd during cocktails or a reception. Seeing performers up close is always more compelling than placing them far away on a stage or in one area of a space.
Our personal favourite is to have aerial décor, artists and entertainers performing above guests’ heads. It makes the venue more interactive as a whole while attendees look upwards and can make use of dead space without impacting the floor area if you have a large crowd or audience. Aerial performers also add a thrill element because they are so high up and above the attendees that they feel a part of the act itself.
A tombola wall is a fun mashup of a game of chance, fundraiser and décor. Guests can purchase boxes, all of which contain some form of prize, from a wall of identical packages. It’s fun, gets people talking, and inspires some friendly competition among guests. It’s also an interactive element that can be easily adapted to the look of your event.
Graffiti walls are also a lot of fun for guests. They draw a crowd, start conversations, and are visually compelling. Create an urban canvas for your event. Provide one wall or big canvas and let a graffiti artist perfectly capture the atmosphere of your event. (Super cool if they work with glow in the dark paint too!)
Food and Drink
Depending on the event, the bar, buffet or hors d’oeuvres can be a real opportunity to get guests talking, interacting and loosening up. Fun, unconventional serving methods like the below are sure to get the crowd talking…and interacting!
VR Motion Pods
Experience a thrill unlike anything else in the world! VR Motion Pods are a virtual reality 360 experience that includes a motion platform and sensory enhancements that are brought onsite to your location!
In the below experience, you sit on a slide-like motion platform and slide down at speeds of 100 miles per hour from one of the tallest buildings in the world. There is nothing to hold on to as you are immersed in a 360 experience. Frightening just watch the video!
Interactive Virtual Wall
And interactive virtual wall is a motion sensing, interactive solution that easily transforms existing environments into really dynamic, interactively branded experiences. Easily transform existing walls and floors, projection screens, LCD’s and other customized surfaces such as tables and counter-tops. Provide a fresh and technologically advanced aesthetic to your space!
Social Media Vending Machines
Social vending machines don’t take money. But if you post to social media using a special hashtag the machine dispenses free promotional products!
Giant “Snow Globe”
Step inside the fun with giant snowglobes! This major attraction features an exciting winter wonderland photo experience like no other. Explore the giant inflatable snow globe complete with holiday décor elements and a large artificial snow play area. A great photo op for guests – just enter, play, pose and take home a great photo souvenir! Truly an attention grabber, a life size snow globe is ideal for use at shopping malls, theme parks, universities, tree lighting ceremonies and much more! It has remarkable marketing and promotional opportunities with custom backdrops / signage and also has proven results for generating revenue with the sale of framed souvenir photos.
Flying Cotton Candy Cloud Machine
This is cotton candy reinvented! Make your cotton candy from a cloud. A new unique way to serve cotton candy that’s as fun to make as to eat. Making it becomes a show!
Projection Mapped Stage Set
A screen and panelled columns form canvasses for bespoke projection mapping sequences. The flexibility of the set means that each speaker has their own unique projection designed to reflect their content.
Digital ‘Yellow Brick’ Road
A 130-metre LED cube installation that guides delegates to a feature screen that picks up movements when someone stands in front it and changes the colour of the lights accordingly.