With such a growing interest surrounding brands that take their corporate social responsibility very seriously, it’s time to take a closer look at how they’re promoting these brand values in [...]
Here’s a look at how Facebook, MTV, Twitter, Snapchat, and YouTube capitalised on the Generation Z-heavy audience by creating colorful, interactive, social-media-worthy booths, lounges, and [...]
Because we can’t wait until the end of the year (and because your marketing campaign planning can’t wait, either) we’ve rounded up the 5 best marketing campaigns so far of 2018.
Gamification is more than just a buzzword. It’s fun, it’s interactive and it can bring a brand to life by giving it a personality. Here are some brands that are taking gamification on board.
Would you like to produce events that engage attendees, generate high quality experiences and create an awesome atmosphere? If the answer is “yes”, let’s gamify!
Marriott International created Instagram-worthy brand showcases to engage more than 1,400 sales and marketing employees at a conference.
In the last of our 3-part series, we arm you with the top seven questions that event sponsors are going to ask when looking at sponsoring your event.
Here are five reasons why event sponsorship can be a highly cost-effective and powerful way to advertise, spread your message and promote your business direct to your target audience.
Here are 10 of our favourite gala dinner themes which are perfect for your next corporate event.
Be memorable and make maximum impact at an exhibition by ensuring your stand sets itself apart from others.
Purple is the new black! Ultra Violet to be exact. Or it is according to PANTONE 18-3838 Ultra Violet - the PANTONE® Color of the Year 2018.
As 2016 comes to an end, we reflect on a memorable year for the events industry in general, and Global Event Management Group in particular. We enjoyed another successful year creating and [...]
Sponsorship has always been a key element of marketing strategies for successful brands. According to a recent IEG report, sponsorship spend of brands across the globe exceeded $60 billion in [...]
Attendee check-in or registration could be a stressful component of your event if you don’t get it right. The importance of event registration cannot be overstated; it is the first impression [...]
As organisations realise the value of reducing carbon footprint and minimising waste, their events are increasingly focussing on sustainability. In fact, sustainable event management is taking [...]