Marriott’s biannual sales and marketing conference took place April 29 to May 2 at the Atlanta Marriott Marquis. The conference showcased interactive vignettes inspired by 25 of the hospitality company’s hotel brands. 25 activations were created that were each reflective of a specific Marriott hotel brand. Here are 10 of our favourites!
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations. Attendees were encouraged to color in the book using a variety of colored pencils.
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those words. The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”.
For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.
Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls.
Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience.
The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators – hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on platforms in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.
For W Hotels “Color Boldly,” an all-white room was built that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels. Guests were invited to take brushes and rollers to paint what they wanted on the walls.
For TownePlace Suites “Closet Essentials,” a custom walk-in closet was created. To emphasize the brand’s appreciation of guests’s D.I.Y. attitude, the closet had hanging racks displaying paper fashion pieces that attendees could pose with. Additional items on closet shelves nodded to the hotel’s brand partnerships.
The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.
Wellness-focused hotel brand Westin showcased a modern take on the apothecary shop. The shop consisted of shelves with curated items including herbs, fresh fruit, fitness items, essential oils, and Westin sleep balm.
Photos: Courtesy of Marriott