Global Event Management created a state-of-the art branded consumer roadshow to help relaunch L’Oreal Revitalift across the Middle East
The aim was to create a branded consumer roadshow for L’Oreal Revitalift. Our insight was to re-launch L’Oreal Revitalift in the Middle East and raise brand awareness amongst consumers of competitor products.
The idea was to target brand activity in all product distribution sectors from high-end department stores to supermarkets. Activities included creating a branded L’Oreal ‘Oasis’ for product displays, a mobile Revitalift Retreat, beach ‘Shade’ billboards and beach side activities.