Kellogg's Kidsfest Sponsorship
Global Event Management Group created, managed and marketed the Kidsfest 2013, one of the most popular annual family events in Dubai, to make it a resounding success.
We helped create a Kellogg’s branded activation within Kidsfest where well-known Kellogg’s characters such as Tony the Tiger and Coco the ‘Coco Pops Monkey’ created exceptionally high response rates and consumer satisfaction levels.
The activation included extensive online pre-promotions for prizes and Kidsfest tickets along with post event competitions via social media and photo sharing apps. This resulted in a massive Facebook following of over 18,000 for the Kidsfest page within a few months, eventually drawing more than 25,000 Facebook likes and more than 15,000 visitors.
As usual, GEM created the news, with the Kidsfest event receiving enormous coverage in the local dailies, lifestyle magazines, renowned social media channels and influential websites of the region. GMC and Horlicks were the other two sponsors of the event in addition to Kellogg’s.
The Kidsfest campaign reached over 3 million people in the region, resulting in considerable publicity for the brands, partners and agencies involved. Global Event Management received numerous appreciations for the way the event was managed and marketed.