KIA MARQUE & DEALER LAUNCH
Global Event Management won a pitch to launch KIA and 7 new car models at the Qatar Motor Show, along with a new million-dollar KIA dealership.
The proposal included a turn key brand launch campaign with stage and set design, P.R and press management, creation of branded collateral, guest registration, Royal dignitary protocol and a series of stunning performances throughout the duration of the car show.
The launch event was attended by over 450 international press, local VIPs and members of the Royal family.
“Choosing a partner to manage our company's 100 year anniversary was not easy, But GEM proved to be up to the task. What a creative group of people! They delivered a remarkable event, Surely a night to be cherished and remembered for another 100 years to come.”