Lush Middle East - Scents & Stories

Global Event Management was selected to organize a 2-day product launch for Lush Middle East. The two-day fragrance event was the launch of fragrance ranges with an eclectic gallery combining scents and stories showcasing talent from the Middle East in art, music, poetry and dance.

Attendees included some of the region’s top bloggers, influencers, press and visitors. GEM were tasked to turn around the event in under 2 weeks.

GEM’s role was to help coordinate the smooth running of the event from start to finish. Manage the production, theming, performers and coordinate throughout the event.

Despite the very quick turn around the event was a massive success and both Lush Middle East and Lush UK teams were extremely pleased with the turnout of the event.


“It was an absolute pleasure working with GEM! They were highly professional from the moment we sent out the query about Lush’s two-day fragrance event launch. Because we had to pull together one of our biggest events in under 2 weeks, we needed an events company who was fast, thorough, and had all the right contacts.

GEM never failed to impress! Very quickly, we met up and shared what we required from them with our budget in mind and they quickly turned around a proposal that was right for us. GEM supported us until the late hours of the night with the crème de la crème of production, printing, and contracting companies.

They even managed to secure storage for a 6m water tank replica in a day! We were so pleased with the event and received great feedback from Lush UK teams, press and bloggers from the region, visitors, and our employees. We highly recommend GEM and are excited to be working with the very capable team again on upcoming Lush events. “

Haya Shanata

Brand Communications Manager – Lush Middle East


Lush Middle East – Scents & Stories
Lush Middle East – Scents & Stories
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