As 2016 comes to an end, we reflect on a memorable year for the events industry in general, and Global Event Management Group in particular. We enjoyed another successful year creating and managing some of the most exciting events in the Middle-East.

Global Event Management has truly emerged as a thought leader in the events industry in the MENA region. Our expert views, advice, news and articles are widely viewed and shared on social networks around the world.

During the course of the year, some of our articles became quite popular with our website visitors and social media followers. Here are our Top 5 most-viewed articles of 2016:


6 Really Cool Examples Of Experiential Marketing Done Well

This one remains our most popular article, viewed and shared hundreds of times in the last few months. The article brings together 6 videos showcasing some of the most innovative and interesting experiential marketing campaigns of the recent times from brands around the world. View Article.


6 Simple Steps To Organising A Successful Roadshow

Another widely viewed article, this one explains the 6-step process you must follow to ensure your roadshow achieves the required results. Check this one out for some simplified expert advice. View Article.


10 Theme Ideas For Your Next Corporate Gala Dinner

Gala Dinners are a regular feature of most company events like awards ceremonies and milestone celebrations. Most gala dinners are based on a theme, which makes everything that much more interesting. We lined up our top-10 favourite gala dinner themes and our viewers just loved it. View Article.


A New Standard Of Sustainable Events In The UAE

Events take toll on the environment, but there are ways to reduce this impact and make events environmentally friendly. GEM makes the effort to incorporate green, eco-friendly practices wherever possible whilst educating the market on ‘reducing, reusing and recycling’. Here is a brief summary of Sustainable Events practices in one of our most-popular articles. View Article.


Here’s Why Experiential Events Are Becoming More Popular

Experiential Marketing campaigns have seen a steady rise in popularity over the past few years. More and more brands are investing in experiential communications than ever before, simply because of the sheer power and reach of the message when it is experiential. This article explains why experiential is the way to go as we head into 2017. View Article.

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